![]() ![]() Once you become the admin, you can start to set up the WeChat profile so it displays your brand information. Once the invite is sent, the person must confirm the invite in their personal WeChat account. Please note the person must follow the account first. Once you are the admin, you can assign operators for the account.ġ - Login as the admin, and go to Admin Info under Settings on the left sidebar menu.Ģ - Under Operator management, click Bundle the operator’s WeChatģ - Search for the WeChat username of the person you want to make an operator. Don’t forget to scan the QR code using your personal WeChat account so you will become the admin. Once you successfully register and verify your account, you need to assign an account admin for your account:ġ - Log in to your newly created WeChat account, and click Admin Info under Settings on the left sidebar menu.ģ - Click Start and follow the steps to complete SMS verification. You'll need to be the admin first to manage roles for your WeChat account and assign account operators. Role Managementįor each WeChat official account, there can be 1 account admin and up to 25 account operators. WeChat includes many tools and features to help marketers and business owners get the most out of their business presence on WeChat. How to Manage Your WeChat Official Account There is the chance you will lose the account when you end the partnership with the owner of the business license.įor further information about account registration and account types, we have a more detailed article here: WeChat Official Account Signup and Verification. We don’t usually recommend it because you won’t own the account. This option suits foreign businesses that want to register a Subscription Account without physical offices in China. 3 - Registration through a third-party Chinese business license With this option, you will be able to make one of your Chinese staff members with a valid Chinese ID card the administrator of the account. The process takes 3-4 business days, and there is an annual account verification fee of 300 RMB. With a Chinese business license, you will be able to register a Service Account or a Subscription Account. This option suits foreign businesses that already have local offices in China. 2 - Registration through your Chinese business license You can also make a foreigner such as yourself the administrator of the account. The advantage of this option is you will be the real owner of the account, with full ownership and control. The process takes 3-4 business days, and there is an annual account verification fee of 99 USD. Please note with this option, you will only be able to register a Service Account. This option suits foreign businesses without physical offices or branches in China. Not suitable for marketing purposes.Īs a foreign business, you have three options to open a new WeChat official account: 1 - Registration through your foreign business license Please note overseas businesses are only eligible for Service Accounts according to WeChat’s policies. Suitable for organizations that want to post less frequently. Suitable for organizations that want to post daily. The Three Types of WeChat Official Accounts: There are three types of WeChat official accounts, namely Enterprise Accounts, Service Accounts, and Subscription Accounts. Registering a WeChat official account is the first step before you conduct any marketing activity on WeChat. WeChat Official Account Signup and Verification Therefore, in this article, we will guide you through the process of successfully managing a WeChat official account as an overseas business, including official account signup, account management, and account promotion. WeChat Official Accounts are designed to help you connect with your audience and respond quickly to comments and messages - you can even manage it on mobile with the help of the WeChat Official Account Assistant mini program. A well maintained WeChat official account will not only build a follower base of existing and potential customers for your brand but also help you better take care of your current customers. Just like a real-world shop, positive user experience, attractive design, and friendly customer service are critical for success. Your WeChat official account is your business presence on WeChat. ![]()
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